Agreed is a UK-built digital brokerage and the software our agents use. We're also the appointed agent for some of the UK's most active new homes developers. One company, one platform, one team — wherever you sit in a property transaction.
Agreed started with a frustration that anyone who's worked the agency floor will recognise. The traditional high-street model takes more than 80% of every commission for a desk, a board, and a brand. The software has actually got better — there are decent CRMs out there now — but the moment something needs to change for the way you actually work, you're told it'll be in the next quarterly release.
We didn't think the technology had to be that way. And we didn't think the commission split did either.
So we built a brokerage on two principles. Agents keep 100% of every commission they earn. And the software they run their business on is built by us, for us — every listing, enquiry, viewing, offer, AML check and memorandum on a platform we own and ship to weekly.
The same platform we built for self-employed associates turned out to be exactly what new homes developers were looking for too. The kind of multi-plot tracking, branded scheme microsite, AI-vetted enquiries and live status dashboard that high-street agencies simply can't deliver.
Today, Agreed serves three groups at once. Self-employed estate agents who list under our brand and keep what they earn. New homes developers who appoint us as their agency on a low monthly fee per property — no commission. And property buyers and sellers, who deal with one platform and one team from first enquiry through to completion.
If you've ever wondered why estate agency hasn't been disrupted properly yet — this is what we think it should look like.
The traditional split — where the agency keeps 80%+ of every fee an agent generates — was designed in an era of newspaper ads and physical branches. Neither is essential any more. We rebuilt the economics around the agent, not the office.
Commission is a tax on success. We sell schemes for a predictable monthly fee per property listed — which drops as you sell out. Our margins don't grow with yours.
Every feature on the Agreed platform was specified by someone who's worked a property transaction. No white-labelled CRMs, no roadmap committees, no quarterly release cycles. We ship weekly.
Fully regulated. Fully compliant. AML, KYC, Property Redress Scheme, Propertymark. Everything you'd expect from a high-street agency, plus everything you'd expect from modern software.
Our associates run their own patches across the UK — from Cornwall to County Durham. Our developer business covers schemes nationally. We don't carve out territories: associates pick their patch, and we back them.
I'd worked in estate agency for years before starting Agreed. Long enough to see good agents leave the industry because they couldn't make the maths work. Long enough to watch brilliant valuers and negotiators put the hours in, win the business, and spend year after year building someone else's brand instead of their own. Long enough to see developers paying six-figure commission bills on schemes that effectively sold themselves.
What we've built is the agency I wished I could have worked for. The platform I wished I'd had as an agent. The partner I wished my developer clients had access to. We're still small, we ship weekly, and we read every piece of feedback our associates and clients send.
If any of that resonates — whether you're an agent thinking of going self-employed, a developer about to start your next scheme, or a buyer or seller who'd like a calmer way to move home — we'd love to hear from you.
— The Agreed team
However you've ended up here, there's a path that suits you.